Privacy Policy

Privacy Policy

Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion
of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the
processing procedures below do not state otherwise.
„Personal data“ is any information relating to an identified or identifiable natural person.

Server log files
You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts / IT service providers by your internet browser and stored
in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address,
amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6 (1) f) GDPR due to
our legitimate interests in ensuring the smooth operation of our website as well as improving our services.

Contact

Contact us at any time. Our contact details can be found in our imprint.
Proactive contact via email
If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent
provided by you. The purpose of the data processing is to handle and respond to your contact request.
If the initial contact serves to implement pre-contractual measures (eg consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6 (1) ( b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6 (1) (f) GDPR.

We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention
periods, unless you have agreed to further processing and use. 

Collection and processing when using the contact form
When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you.
The data processing is for the purpose of making contact. By submitting your message you agree to the processing of your transmitted
data. Processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by
contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. We will only use your email
address to process your request.Finally your data will be deleted unless you have agreed to further processing and use. 

Customer account orders

Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of
improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a
GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried
out with your consent up to the withdrawal. Your customer account will then be deleted. 

Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfillment and handling of your
order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent
the conclusion of any contract. The processing will occur on the basis of Article 6 (1) b) GDPR and is required for the fulfillment of a contract
with you. 

Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service
providers for handling the order and IT service providers that you have selected. We will strictly comply with legal requirements in every
case. The scope of data transmission is restricted to a minimum.

Contact Evaluations

Data collection when you post a comment
When you comment on an article or a contribution, we collect your personal data (name, email address, comment text) only in the scope
provided by you. The processing serves to allow you to comment and to display comments. By submitting the comment you agree to the
processing of the transmitted data. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can
withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the
withdrawal. You personal data will then be deleted.
On submission of your comment your IP address will also be saved in order to prevent misuse of the comment function and to ensure the
security of our IT systems. By submitting the comment you agree to the processing of the transmitted data. The processing will be carried
out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the
legality of the processing carried out with your consent up to the withdrawal. Your IP address will then be deleted. 

Use of your email address for mailing of newsletters

We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you
have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw
your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can
unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be
removed from the distributor.
Your data will be forwarded to a service provider for email marketing in the course of order processing.It will not be forwarded to other third
parties. 

Shipping companies 

Forwarding of your email address to shipping companies for information on shipping status
We forward your email address to the shipping company in the course of contractual processing, if you have explicitly agreed to this in the
order process. The forwarding is for the purpose of informing you by email on the shipping status of your order. The processing will be
carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us or the
transport company without affecting the legality of the processing carried out with your consent up to the withdrawal. 

Payment service providers

Use of PayPal
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this
at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en 

Use of PayPal Express
Our website uses the payment service PayPal Express from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal, L-2449
Luxembourg; „PayPal“).
The processing of data enables us to offer you the option of paying via the PayPal Express payment service.
To integrate this payment service it is essential that PayPal collects, stores, and analyzes data when you access the website (eg IP
address, device type, operating system, browser type, device location). Cookies may be used for this purpose. Cookies allow your internet
browser to be recognized.
This data processing, particularly the placing of cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate
interest in a customer-oriented range of varying payment methods. On grounds relating to your particular situation, you have the right
to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6 (1) (f) GDPR.

By selecting and using „PayPal Express“, the data required for payment processing will be submitted to PayPal to execute the agreement
with you using the selected payment method. The data is processed on the basis of Article 6 (1) (b) GDPR.
Further information on data processing when using the Paypal Express payment service can be found here in the associated data privacy
policy. 

Cookies

Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their
computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a
characteristic character string which allows the browser to be clearly identified when the website is called up again.

Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical
settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each
individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved
may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this
website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete -manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable -and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/ guide / safari / manage-cookies-and-website-data-sfri11471 / mac

technically necessary cookies

Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to
make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognize your browser after a page change
and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser
to be recognized again after a page change. 

Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the
website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your
personal situation. 

Analysis advertising 

Use of the Google Analytics
Our website uses the web analysis service Google Analytics from Google LLC. (1600 Amphitheater Parkway, Mountain View, CA 94043,
USA; „Google“). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow
Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google
responsible for processing your data and for compliance with the applicable data protection legislation.
The processing of data serves to analyze this website and its visitors and for marketing and advertising purposes. Google will use this
information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to
provide other services to the website operator relating to website and internet use. In this process the following information, inter alia, can
be collected: IP address, date and time of the website access, click path, information on the browser and the device you are using, the
pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address transmitted
from your browser within the scope of Google Analytics is not associated with any other data held by Google. Google Analytics uses
technology such as cookies, web storage in the browser, and tracking pixels which enable an analysis of your use of the website. The
information generated by these regarding your use of this website is usually transferred to a Google server in the USA and stored there. IP
anonymization is activated on this website.
Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the
Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA
and shortened there.

In accordance with the US-EU Data Protection Agreement, Google has become subject to the „Privacy Shield“ and is therefore obliged to
observe European data protection laws.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate
interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to
object at any time to this processing of personal data concerning you and carried out in accordance with Article 6 (1) (f) GDPR.

You can also prevent the collection of the data (including your IP address) generated by Google Analytics and related to your use of the
website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the
following link [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent the data collection and storage by Google Analytics across
multiple devices you can place an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You
need to implement the opt-out on all systems and devices that you are using, so that this works comprehensively. If you delete the opt-out
cookie, requests will be transmitted to Google again. When you click here the opt-out cookie will be placed: Deactivate Google Analytics.
You can find more detailed information on the terms and conditions of use and data protection at
https://www.google.com/analytics/terms/de.html and / or at https://www.google.de/intl/ de / policies / and at
https://policies.google.com/technologies/cookies?hl=de.

Use of mouseflow

Our website uses the analysis tool from Mouseflow ApS (Flaesketorvet 68, 1711 Copenhagen, Denmark, „Mouseflow“).
The processing of data serves for personalization and to analyze this website and its visitors. Mouseflow uses technologies such as
cookies, tracking pixels and scripts. Cookies facilitate recognition of your internet browser. In this process the following information, inter
alia, can be collected: IP address, click path, information on the browser and operating system you are using, pages visited, time spent on
our website, content viewed, location data. A usage profile can be generated from this data under a pseudonym. The web tracking tool
mouseflow records randomly selected individual visits (only with anonymized IP address). A record of mouse movements and clicks is then
produced with the intent of playing back a sample of individual website visits and deriving potential improvements for the website. The data
collected with mouseflow technologies will not be used to identify the website user personally in future or combined with personal data on
the bearer of the pseudonym without the separately issued consent of the affected party. The data processing, particularly the placing of
cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate interest in the needs-based and targeted design
of the website.On grounds relating to your particular situation, you have the right to object at any time to this processing of
personal data concerning you and carried out in accordance with Article 6 (1) (f) GDPR.

To prevent the data collection and storage by Mouseflow across multiple devices you can place an opt-out cookie here. Opt-out cookies
prevent the future collection of your data when you visit this website. You need to implement the opt-out on all systems and devices that you
are using for this to work comprehensively. If you delete the opt-out cookie, requests will be transmitted to Mouseflow again. 

Use of Facebook Pixel

Our website uses the remarketing function „Custom Audiences“ by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA;
„Facebook“).
This application serves to address the visitor to the website with interest-related advertising on the social network Facebook. We have implemented Facebook’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook’s
servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this
information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalized,
interest-related Facebook ads.
Your data may be transmitted to the USA. In accordance with the US-EU Data Protection Agreement, Facebook has become subject to the
„Privacy Shield“ and is therefore obliged to observe European data protection laws.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6 (1) (f) GDPR. 

You can deactivate the remarketing function „Custom Audiences“ here.

interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation,

you can find more detailed information on Facebook’s collection and use of data and your associated rights and options for protecting your
privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/. 

Use of Google Ads conversion tracking

Our website uses the online marketing program „Google Ads“, including conversion tracking (evaluation of user actions). Google conversion tracking is a service operated by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; „Google“).

If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity,
do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the
cookie has not yet expired, we and Google can recognize that you have clicked on the advert and were forwarded to this page. Every
Google Ads customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the
total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However,
they do not receive any information with which could be used to personally identify users.
Your data may be transmitted to the USA.In accordance with the US-EU Data Protection Agreement, Google has become subject to the
„Privacy Shield“ and is therefore obliged to observe European data protection laws.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate
interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with
Article 6 (1) (f) GDPR.
You can deactivate personalized advertising in Google’s advertising settings. Instructions for this can be found at
https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at
https://www.networkadvertising.org/choices/ and following the further opt-out instructions specified there.
You then won’t be included in the conversion tracking statistics.
You can find more information as well as Google’s data privacy policy at: https://www.google.com/policies/privacy/ 

Use of Google AdSense 

Our website uses the AdSense function by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; „Google“).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
The data processing serves the purpose of renting out advertising space on the website and using these to address visitors to the website
with targeted, interest-related advertising.
This function displays personalized, interest-related adverts from the Google display network to visitors to the website. Google Analytics
uses cookies, which make it possible to analyze your use of the website.
The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored
there. Google may also transmit this data to third parties if this is required by law or the third party is processing the data on behalf of
Google. On no account will Google associate your IP address with other Google data. In accordance with the US-EU Data Protection
Agreement, Google has become subject to the „Privacy Shield“ and is therefore obliged to observe European data protection laws.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate
interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with
Article 6 (1) (f) GDPR.

You can permanently deactivate the use of cookies by following the link below and downloading and installing the plug-in provided there:
https://support.google.com/ads/answer/7395996?hl=de.
Alternatively, you can prevent the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at
https://www.networkadvertising.org/choices/ and following the further opt-out instructions specified there.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/technologies/ads/ and
https://www.google.de/policies/privacy/ 

Use of the remarketing or „similar target groups“ function by Google Inc.
Our website uses the remarketing or „similar target groups“ function by Google LLC (1600 Amphitheater Parkway, Mountain View, CA
94043, USA; „Google“).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
This application serves to analyze visitor behavior and visitor interests.
Google uses cookies to analyze website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of
website visits as well as anonymized data on the use of the website. The personal data of website visitors is not saved. If you then visit
another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and
information interest into account.
Your data may be transmitted to the USA. In accordance with the US-EU Data Protection Agreement, Google has become subject to the
„Privacy Shield“ and is therefore obliged to observe European data protection laws.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate
interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with
Article 6 (1) (f) GDPR.

You can deactivate the use of cookies with permanent effect by following the link below and downloading and installing the plug-in provided
there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at
https://www.networkadvertising.org/choices/ and following the further opt-out instructions specified there.
You can find more detailed information on Google remarketing as well as the associated data privacy policy at:
https://www.google.com/privacy/ads/

Use of Microsoft Advertising

Our website uses Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399,
UNITED STATES; „Microsoft“).
The processing of data serves the purposes of marketing and advertising and the purpose of measuring the success of the advertising
measures (conversion tracking). This allows us to find out the total number of users who have clicked on our adverts and were forwarded to
a page equipped with a conversion tracking tag. It is, however, not possible to identify this user personally through this process. Microsoft
Advertising uses technology such as cookies and tracking pixels which make it possible to analyze your use of the website.
If you click on adverts placed by Microsoft Advertising, a cookie is placed on your computer for conversion tracking. This cookie has limited
validity and cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and
Microsoft can recognize that you have clicked on the advert and were forwarded to this page. In this process the following information, inter
alia, can be collected: IP address, identifiers (indicators) assigned by Microsoft, information on the browser and device you are using,
Referrer URL (website via which you accessed our website), URL of our website. Your data may be transmitted to the USA.
In accordance with the US-EU Data Protection Agreement, Microsoft has become subject to the „Privacy Shield“ and is therefore obliged to
observe European data protection laws.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate
interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with
Article 6 (1) (f) GDPR.

You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser;we would, however, like to
point out that this may prevent you from making full use of all the functions of this website. You then won’t be included in the conversion
tracking statistics. More information on data protection and the cookies used by Microsoft Bing can be found at:
https://privacy.microsoft.com/de-de/privacystatement 

Plug-ins and others 

Use of Google reCAPTCHA
Our website uses the reCAPTCHA service by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your
habitual residence in the European Economic Area or Switzerland.Google Ireland Limited is therefore the company affiliated with Google
which is responsible for processing your data and for compliance with applicable data protection laws.
The request serves to distinguish whether the input was made by a human or automatic machine processing. For this purpose your input
will be transmitted to Google and used by them further. In addition, the IP address and any other data required by Google for the
reCAPTCHA service will be transferred to Google. This data will be processed by Google within the EU and potentially also in the USA.
Transmission of data to the USA is covered by an adequacy decision by the European Commission, the “Privacy Shield”. Google
participates in “Privacy Shield” and has submitted to its requirements.
Processing is carried out on the basis of Article 6 (1) f) GDPR due to our legitimate interest in protecting our website from automated spying,
misuse and SPAM. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6 (1) (f) GDPR. You can find more detailed information on Google reCAPTCHA and the associated data protection declaration at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy. Use of GoogleMaps

Our website uses the function for embedding Google Maps by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA;
„Google“).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
This feature visually represents geographical information and interactive maps. Google also collects, processes, and uses data on visitors
to the website when they call up pages with embedded Google maps.
Your data may also be transmitted to the USA. In accordance with the US-EU Data Protection Agreement, Google has become subject to the
„Privacy Shield“ and is therefore obliged to observe European data protection laws.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6 (1) (f) GDPR due to our legitimate interest in
the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at
any time to this processing of personal data concerning you and carried out in accordance with Article 6 (1) (f) GDPR.

Further information on the data collected and used by Google, your rights and privacy can be found in Google’s privacy policy at
https://www.google.com/privacypolicy.html. You also have the option of changing your settings in the data protection center, allowing you to
administer and protect the data processed by Google.
Use of YouTube
Our website uses the function for embedding YouTube videos by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland;
„YouTube“).YouTube is a company affiliated with Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; „Google“).
This feature shows YouTube videos in an iFrame on the website. The option „advanced privacy mode“ is enabled here. This prevents
YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by
YouTube. Your data may be transmitted to the USA. In accordance with the US-EU Data Protection Agreement, Google has become subject
to the „Privacy Shield“ and is therefore obliged to observe European data protection laws.
The data processing is carried out on the basis of Article 6 (1) (f) GDPR due to our legitimate interest in the needs-based and targeted
design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of
personal data concerning you and carried out in accordance with Article 6 (1) (f) GDPR.
Further information on the data collected and used by YouTube and Google and your associated rights and options for protecting your
privacy can be found in YouTube’s privacy policy (https://www.youtube.com/t/privacy).
Rights of persons affected and storage duration
Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with
the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have
agreed to further processing and use.
Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction,
deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to
processing for the purposes of direct marketing, according to art. 21 (1) GDPR.
Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed
legally.
Right to object
If the data processing outlined here is based on our legitimate interests in accordance with Article 6 (1) f) GDPR, you have the right for
reasons arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the
processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defense of legal
claims.
If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection
is successful, we will no longer process the personal data for the purposes of direct advertising.
last update: 23.10.2019